Gavin Chappell supply chain director at Asda believes that “Packaging has a huge role to play in the prevention of waste”.

The way that corrugated packaging functions plays a crucial role throughout the supply chain. It ensures that products are protected throughout their journey from factory or farm to the supermarket and onwards to your home. Alongside corrugated’s naturally cushioning material, customised information printed on the packaging creates easy identification; easy opening helps protect products as they journey through the supply chain.

These hidden multiple properties ease the flow of products through the supply chain and, most importantly, avoid waste. It is about getting a series of variables just right to maximize efficiency and customer satisfaction.

Hear what these retail experts, Gavin Chappell, and James Tupper, ECR learning and change manager at IGD have to say about the role of packaging.