Our members are always looking for different ways to make better packaging. Faced with the challenge of optimising existing transport packaging for premium hair care products, one of our members sought to reshape conventional thinking.

Their solution? They found that by simply rotating the direction of the fluting (corrugations), not only did they save customers 20% in packaging costs by using less material, but they also strengthened the packaging, improving the stacking compressing resistance by 13%. And that’s not all – the new blanks can be processed faster as they can be cut and erected more smoothly.