Shelf-ready packaging that is both efficient for transport and for the point of sale is the big challenge for packaging designers. It needs to catch the eye of the consumer, minimise time needed by retail staff to create shelf displays as well as protecting the goods during transport.

This tray allows the cheese primary package to stand upright so that every package is presented attractively. The openings in the tray also ensure uniform cooling during the logistic supply chain so the cheese can mature accordingly. Products are safely protected during transportation with a simple brown lid that is easy to remove at the point of sale.

The packaging for Olmin Blue cheese is an award winner at the Worldstar Packaging Awards. More…http://bit.ly/2qzxg3V