Corrugated retail ready packaging manufacturers are constantly looking for ways to improve the packaging innovation process. In order to do that, they need to understand shoppers behavior on their entire “journey” and to explore consumers’ attitudes to factors such as store layout, category layout, packaging, promotions and in-store communications.

A number of corrugated packaging manufacturers have set up innovation centers that reproduce shoppers’ environment, using the very latest technologies; in fact, a 3D virtual store is to open in September in the Netherlands. These developments show how engaged corrugated packaging manufacturers are when it comes to retail ready packaging innovation. They work along the principle that innovation breeds innovation.