Weatherproof clothing brand dryrobe® sought solutions to enhance packaging efficiency and reduce costs. They aimed to improve the customer unboxing experience to bolster brand awareness and reputation. The company needed custom packaging boxes for their high-performance weatherproof products.
Driven by their commitment to sustainability, dryrobe® wanted packaging that aligned with their environmentally responsible ethos. Their goal was to eliminate all single-use plastic from their direct-to-consumer operations and reduce box assembly time. The new packaging includes self-sealing tape and a ripper strip, simplifying the unboxing process for customers. Additionally, the redesigned box uses less material, thus lowering the carbon footprint. For more information see the website here.