In the spirit of true collaboration, last week Mr Corrugated promoted his key messages and directed delegates around the venue at the Efficient Consumer Response (ECR) Europe conference in Brussels.

With a focus on opportunity and growth through working together sustainably, the conference speakers painted an upbeat view of the future. Meanwhile Tesco and Coca-Cola Enterprises’ job swap initiative in the UK garnered the ECR “Best Activation” award – an award recognising the best examples of collaboration in the supply chain.

Back home now, Mr Corrugated, along with the rest of the team, was pleased with the warm welcome he received.

Check back soon for some interesting videos and comment from the ECR event.

Also in the coming months we will feature examples of collaboration between our own industry, producers and retailers that have led to great packaging solutions.

What examples do you have?