In the UK, supermarket chain ASDA has recently started a trial with the sale of a corrugated box filled with `less than perfect looking` vegetables. The veggies are oddly shaped, curved, smaller or larger than average. By selling `wonky vegetables` the supermarket chain aims to contribute to preventing food waste by helping farmers get more of the crop on the shelves that is otherwise rejected and thus indirectly helping to prevent food waste.

Packaging plays a key role in preventing food waste – see love food hate waste http://bit.ly/1kE6F1H

FEFCO has been promoting the use of corrugated packaging to prevent food waste since 2014 and is an active supporter of the Save Food initiative – see the Global initiative on Food loss and waste http://bit.ly/1e9omeu

Asda`s take home box sells at £3.50 which is at least 30% cheaper than standard produce. It is roughly the size to supply a family of four for one week.

Source: ASDA