With rising demand for plastic free packaging from both consumers and retailers, a South Tyrolian consortium of fruit growers, VOG, have launched an apple tray entirely made of corrugated cardboard. The apple tray is 100% biodegradable and recyclable making it an environmentally friendly choice.

The tray has been designed to both adequately protect the fruit during transportation while at the same time ensuring that enough of the apple remains visible to the consumer. Equally important, it displays attractively at the point of sale.